“Why does this random site show up above mine? My content is better!” If you’ve ever searched for your own product or service online and felt frustrated seeing someone else rank higher, you’re not alone. I’ve been there too. The truth is, Google’s way of deciding which result is “better” is far more complex—and far more human—than it first appears. It’s Not Just About Keywords Anymore- Years ago, ranking on Google was like a formula: Pick the right keywords. Use them enough times. Get some backlinks. But today, Google’s “better result” is determined by dozens of signals—many invisible to us. The search engine is constantly asking itself: Which page answers the question most completely? Which page gives a better user experience ? Which page do real people trust? If you’re a website designing company in Hyderabad, India , this means you can’t just focus on stuffing your service page with keywords—you need to create an experience that both Google a...