In today’s digital age, understanding the performance of your website and online presence is crucial for making informed business decisions. That’s where Google Analytics comes in. Whether you're a seasoned marketer or new to the world of data analysis, Google Analytics is a powerful tool that can help you measure website traffic, track user behavior, and ultimately optimize your business strategy. What is Google Analytics? Google Analytics is a free web analytics tool offered by Google that helps businesses and website owners track and analyze their website traffic. The platform collects data on various metrics, such as the number of visitors, where they come from, which pages they visit, and how long they stay. This valuable data can help you understand your audience, identify trends, and improve your website’s performance. Why Should You Use Google Analytics? Track Website Traffic : Google Analytics provides detailed reports on how many people are visiting your website, when t...